Privacy Policy

1. Scope and Nature of the Information We Collect

When you interact with ÉLORA through the Site, we may collect information that directly or indirectly identifies you. This includes information that you voluntarily provide, such as your name, email address, phone number, billing and shipping addresses, purchase history, account information, and any other data you choose to share when subscribing to promotions or communications.

We do not collect or process sensitive personal data such as biometric information, health records, or government-issued identifiers.

In the context of purchases, payments are processed by certified third-party platforms such as Shopify and its integrated payment providers. ÉLORA does not store complete sensitive financial information such as full credit card numbers or security codes.Additionally, we collect certain information automatically when you visit the Site. This may include your IP address, general location data, browser type, device used, operating system, pages viewed, time spent on the Site, browsing patterns, and data obtained through cookies or similar technologies. This information may not directly identify you, but in certain circumstances it may be associated with you.

2. Purpose of Data Processing

The personal information we collect is primarily used to fulfill our commercial and operational obligations. This includes processing orders, managing shipments, confirming transactions, preventing fraudulent activity, improving user experience, optimizing Site functionality, and developing marketing strategies.

If you provide explicit authorization, we may also use your information to send commercial communications, promotional announcements, product releases, and brand updates from ÉLORA.

We do not sell your personal information to third parties.

Depending on your geographic location, the processing of your data may be based on contractual necessity, your explicit consent, our legitimate business interests, or compliance with applicable legal obligations.

Marketing activities may include displaying advertisements to you based on your interaction with our Site and, where permitted by law, based on cross context behavioral advertising across different websites and platforms. You may have the right to limit or opt out of such uses as described in this Policy.

3. Email and SMS Communications

If you voluntarily subscribe to our communications, you may receive promotional emails related to product launches, discounts, events, or other relevant brand information.

If you provide your phone number and consent to receive text messages (SMS), we may send promotional communications, restock alerts, order confirmations, or special announcements.

Consent to receive SMS messages is not a condition of purchase. Message frequency may vary. Message and data rates may apply depending on your mobile carrier. You may cancel SMS communications at any time by replying “STOP.” You may request assistance by replying “HELP.”

ÉLORA is not responsible for delays in message delivery, network failures from mobile service providers, or charges applied by third-party telecommunications operators.

4. Cookie Policy and Tracking Technologies

The Site uses cookies and similar technologies to ensure proper functionality, improve browsing experience, remember user preferences, maintain active sessions, and analyze usage patterns.

Cookies may be essential for technical operation, may be used for analytical purposes to understand general user behavior, or may be used for marketing purposes to provide personalized advertising.

You may configure your browser to block or delete cookies. However, disabling certain cookies may affect the proper functioning of certain Site features.

We recognize Global Privacy Control (GPC) signals where required by applicable law. If your browser transmits a valid GPC signal, and we are able to associate it with your device or account, we will treat it as a request to opt out of certain data uses, including targeted advertising, as required under applicable law.

5. Data Sharing and Disclosure

In the normal course of our business operations, we may share your information with third-party service providers who assist us in delivering our services, including payment processors, logistics providers, email and SMS marketing platforms, analytics tools, and technology infrastructure providers.

We may also disclose information when required by law, court order, or competent governmental authority.

ÉLORA does not control the privacy policies of third-party providers and is not responsible for their independent practices.

The Services are hosted on the Shopify platform. In certain circumstances, Shopify may act as a processor or service provider on our behalf, processing personal information necessary to operate, maintain, and improve the Services. Shopify may also process certain data in accordance with its own privacy practices and obligations, as further described in Shopify’s Privacy Policy.

6. Information Security

We implement commercially reasonable technical and organizational safeguards designed to protect your personal information.

While no online platform can guarantee absolute security, we continuously strive to maintain appropriate protections consistent with industry standards.

7. Important Fitness and Product Disclaimer

ÉLORA offers products designed to support general wellness and physical activity, including Pilates accessories, resistance bands, weights, and activewear.

All content and information provided on the Site are for general informational purposes only and should not be interpreted as medical advice, diagnosis, or treatment. We encourage you to consult a qualified healthcare professional before beginning any new exercise routine, particularly if you have pre-existing medical conditions or concerns.

As with any form of physical activity, the use of fitness products involves inherent risks, including the possibility of muscle strain, falls, or other physical injury. By choosing to use ÉLORA products, you acknowledge these general risks and agree to use the products responsibly and in accordance with their intended purpose.

To the fullest extent permitted by applicable law, ÉLORA shall not be responsible for injuries, damages, or adverse outcomes arising from improper or unintended use of its products.

Individual results may vary. We do not guarantee specific aesthetic, performance, or fitness outcomes.

8. International Transfers

If you access the Site from outside the United States, you acknowledge and agree that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

9. Minimum Age and Legal Capacity

Use of the Site and submission of personal information is limited to individuals who have reached the legal age of majority in their jurisdiction of residence.

By using the Site, you represent and warrant that you meet the legal age requirement to enter into binding agreements under the laws applicable in your place of residence.

We do not knowingly collect personal information from individuals who have not reached the legal age of majority. If we become aware that such information has been collected, we will take reasonable steps to delete it.

10. User Rights

Depending on the laws applicable to your residence, you may have the right to request access to, correction of, or deletion of your personal data.

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to request information regarding data collection practices.

Right to Data Portability.

In certain circumstances and as permitted by applicable law, you may have the right to request a copy of the personal information we hold about you in a structured, commonly used, and machine-readable format, and to request that such information be transmitted to another controller where technically feasible.

Right to Opt-Out of Sale or Sharing for Targeted Advertising.

Depending on your place of residence, including if you are a California resident, you may have the right to opt out of the “sale” or “sharing” of your personal information, as those terms are defined under applicable privacy laws, including for purposes of cross-context behavioral or targeted advertising.

If applicable, you may exercise this right by contacting us using the contact information provided below or through available opt-out mechanisms on the Site.

We will not discriminate against you for exercising any of your privacy rights under applicable law, including rights granted under the California Consumer Privacy Act (CCPA). This means that we will not deny you goods or services, charge you different prices, or provide a different level or quality of service solely because you exercised your privacy rights

To exercise these rights, please contact:

info@elorapilates.store

We may request identity verification before processing any request.

11. Limitation of Liability

To the fullest extent permitted by applicable law, ÉLORA shall not be liable for damages resulting from unauthorized access, technical interruptions, external data breaches, third-party misuse, or circumstances beyond its reasonable control.

12. Policy Modifications

ÉLORA may update this Privacy Policy at any time. The version published on the Site at the time of your access is the controlling version.

Continued use of the Site after updates constitutes acceptance of the revised Policy.

13. Contact

For privacy-related inquiries:

📩 info@elorapilates.store

🌐 elorapilates.store